Both U.S. presidential candidates Hillary Clinton and Donald Trump will win big on Oct. 31, according to Calgary costume shops.
The Democratic and Republican nominees will dominate this Halloween in anticipation for the Nov. 8 election, even north of the border.
From the world of fiction, popular DC Comics antihero Harley Quinn will prove popular among the female crowd, following the release of the summer blockbuster Suicide Squad movie.
The latest adaptation of the Joker’s female counterpart, portrayed by Australian actress Margot Robbie, offers an urban take on the super-villain, making the costume easy for fans to mimic.
Scott Bennie, owner of Don’s Hobby Shop on Centre Street North, said that aside from the big three, it is difficult to gauge any other trends.
Bennie says that trends among women are much easier to identify than with their male counterparts.
“Men tend to be last minute shoppers,” said Bennie.
Ryan Schoel, the owner of The Costume Shoppe, agrees that Hillary, Donald and Harley Quinn costumes are dominating this October with a clear trend, unlike in years past.
“Over the last five years, there has not been a clear trend, but that has started to dissipate a little bit,” said Schoel.
However, Schoel believes that costume culture is facing a change.
“Halloween, in my opinion, is becoming fun again,” said Schoel. “There’s more creativity, there are more people doing different things.”
Schoel, a 12-year veteran of the costume industry, explained that the lack of a clear trend is “attributable to the fact that millennials want to be unique.”
With seemingly endless adaptations of iconic costumes available on the market, people have the power of individuality this Halloween.
Prequels and reboots revamp iconic franchises like Star Wars and Harry Potter for consumers, while a dedicated fan base has kept characters relevant in the years between new releases.
Costume genres like “steampunk,” a science fiction sub-genre with roots in 19th-century machinery, are in high demand because of the creative licence they give consumers, according to Schoel.
While individuality is on the rise, Schoel projected that ‘sexy’ costumes are on a steady decline.
“Sexy took off really quickly, but it’s been going down, not as quickly, but it’s coming off,” said Schoel.
Halloween, in my opinion, is becoming fun again. – Ryan Schoel
He attributes the decline to a shift in culture and the practicality of revealing costumes in the Canadian climate.
“We’re Canadian, we put on a toque for Pete’s sake,” said Schoel.