Calgary fitness firm a winner on Dragons Den

A Calgary obstacle training company Cor.Fit has closed the deal on CBC’s Dragons Den.

Kevin Halliday, co-owner of Cor.Fit, learned on Nov. 2 that the Dragons, a team of business investors on the show, would offer him $60,000 for 20 per cent of the fledgling firm.

“It was fun to be on it, it was a good feeling,” Halliday said in an interview following his win.

“When you have a win, you always remember that feeling every day.”

“Anchor yourself: Remember that good feeling, and remember your wins.”

Dragons’ Den allows entrepreneurs to compete for money to invest in companies that appear on the show.

It is the contestant’s job to persuade a Dragon to invest in their business.

Cor.Fit is an obstacle race training facility in southeast Calgary that is designed to push athletes to work hard, and drive themselves to overcome strategic challenges.

Halliday started up his company in January, 2016.

The Cor.Fit co-owner bumped into a friend back in January who said auditions for CBC’s Dragons’ Den were in town, and mentioned he should consider applying.

“My friend said that they were looking for a good business model they could invest in on TV,” said Halliday.

“We have such a great product that we want to go across Canada with.

“We know we have a great product, and there is no such thing as bad press.”

Initially, Halliday was unsure about doing an audition.

But after much deliberation Halliday decided to go for it.

“I went in, and it immediately changed the way I felt,” said Halliday.

“I worked with people on the pitch while waiting in line.

“I went into my audition, and it only lasted five minutes.

“Two weeks later, I got a call: ‘Can you get this idea to Toronto?’”

Halliday finally made it in front of the Dragons, and really enjoyed the experience.

“The show was amazing,” Halliday said.

“You have 90-seconds to pitch, so you have to practice.

“It’s all about TV, and it’s nerve racking, so you only have one shot.

“The Dragons were awesome, I would do it again, and anyone can do it.”

Dan Goryffey has been working with Cor.Fit since August and has been in the fitness industry for 12 years.

“My title is an integrity keeper,” said Goryffey.

“I’m the person who puts the rubber to the pavement, to make sure what we say is going to get done.”

Goryffey was able to paint a picture of how the company started, and build a framework of where the company was coming from.

“We started off as an obstacle race training facility, specifically targeting to those who wanted to obstacle train,” explained Goryffey.

“In the past there was a history of people who would get injured because of its particular style or movement.

“Obstacle racing is a particular entity, which requires different muscle movements, and systems.

“So co-owner Kevin Halliday decided to create a facility where people could actually train to be better for these races, and reduce injury,” Goryffey said.

“From there, we realized an interest in obstacle racing and training from those who do not currently compete,” he said.

Goryffey the organization’s objective is to be set up across Canada.

“There is already discussion with a few different locations such as, Saskatoon, Edmonton, and another location in Calgary.”

“Going from there we want to be nation-wide, from city to city,” said Goryffey.

[It was] nerve racking. You only have one shot. – Kevin Halliday.

Goryffey shared Halliday’s enthusiasm about appearing on CBC’s Dragons’ Den, and provided some insight as to why the publicity would be good for the company.

“Awareness is a big thing,” said Goryffey.

“It definitely creates awareness it gives us some momentum to promote ourselves.

“It’s an accomplishment within ourselves, and within the fitness recreation and health industry. It’s a billion-dollar industry.”

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