East Village ‘like a Hallmark movie,’ local merchants say

Merchants Heidi Blanchette, left, Holly Friedrich, centre, and Nikki Maas, right, pose for a picture at Friedrich's Frilly Lilly boutique in East Village Saturday, September 22, 2017. Friedrich is celebrating her first full year of operating her store in East Village and to show their support, owners of Liz + Lottie, Blanchette and Maas celebrate with Friedrich.