Fashion addicts say good-bye to this season’s “fix”

Fashion lovers gathered on Oct. 20 at the Exchange Social Club to get their last monthly-fix for the season at Runway Monthly’s year-end show.

The sold-out event, hosted by fashion guru Kim Flanagan, began with a performance piece by Mackenzie Jones Featuring Danielle Cameron, followed by runway shows from local fashion retailers and designers including Pusch, Apt. 22, Salonska, and Rukhsana Nadeem.

Runway Monthly showcases emerging Calgary retailers, designers, and stylists.

Since launching on April 10, five shows have ripped the runway, creating a “buzz” that kept up all year.

“Our initial intention was to throw the event at small venues around the city,”  Runway Monthly director Katie Karvellas explained in an interview.

“As the word got out, more designers and stores got involved and we ended up with a waiting list to get on our runway,”

Karvellas says Runway Monthly is unique because it’s 100 per cent free to participate.

“This has given a cost-effective way for designers, stylists, and stores to get exposure for their brand,” Karvellas said.

“Runway Monthly has also created a consistent place for locals to discover new talent, a favourite shop, or someone to help them with their wardrobe.”

Aleem Arif, creative director and founder of Bano eeMee, says Runway Monthly is more than a fashion show.

“It’s developing a fashion culture in Calgary we need to nurture,” says Arif, who showcased his collection in the May, 2012 show.

“You spend hours in your studio putting together something, and when you get to show it, it’s the most amazing feeling.”

In addition to spotlighting the local fashion scene, Runway Monthly also collaborates with charities.

Throughout this year, 2012 participants donated silent auction items from their collections, with all proceeds going towards Starlight Children’s Foundation.

“You’re doing good and you’re celebrating fashion – it’s the best of both worlds,” says Arif.

The next Runway Monthly show is planned for March, 2013. Fashion addicts can expect to see bigger names and brands hit the runway  then.

About Casey Knoll 8 Articles
As a writing and communications major in the journalism program at SAIT, Casey Knoll worked as a reporter for The Press during the 2012-2013 academic year.