Since South Hill Designs exploded onto the Calgary scene at the end of 2012, the growing Scottsdale, Ariz. company has become a new and innovative way to tell the story of your life.
South Hill Designs offers a range of lockets and bracelets, which are decorated when someone chooses from the hundreds of different charms available, to make their locket into their personal story.
South Hill is the creation of Joe Ochoa and Brian Palmer. The duo took South Hill to a growth of 400 per cent in their first three months of business.
As of October, 2013, the business has made its way to Canada, and offers individuals ownership, as independent sales people.
“I got involved in South Hill designs because, while surfing the web one day, I saw an ad that showed different lockets on their website,” said Kerri Millard, an independent sales woman in Chestermere, Alta.
“I wanted to design a locket that meant something to me.”
South Hill offers its inventive jewelry, starting at $20 for a locket and $5.25 for each charm.
Each necklace comes with a ‘screen’ or a ‘coin,’ which has decorative backgrounds, or sayings and inspirational words, for the glass and crystal lockets.
“As I started exploring the locket and seeing the costs that were involved with creating it, and all of the things that I really wanted to, I decided to just start my own business and make some money while I was doing it,” Millard said.
“As a salesperson, you can have parties, do catalogue sales, put your orders online and make a commission.”
Anyone can become a South Hill artist by choosing a starter kit from the company and moving up with the business.
“When you get people to sign up underneath you, you can increase what you make from each of your sales,” Millard said.
“And you can also earn money off of what they call your ‘down line,’ so people that sign up underneath you become your down line and you can make money off of them and their sales as well.”
Many people who are interested in the lockets, usually have a story or a memory they want to keep through a meaningful piece of jewelry.
“I was looking to make a locket because I have a son who passed away when he was seven weeks old, and I’ve always wanted to have a meaningful piece of jewelry to represent certain things about him,” Millard said.
“So when I came across the charms on the website, I saw that there was a charm with little baby footprints, and there were initials I could use to add his name.
“There were hearts and butterflies, which are very meaningful because they are a symbol of him,” she continued.
“I could really visualize the locket in my head and I wanted to produce it.”
Whether people go to a social party or order online at southhilldesigns.com , the necklaces are completely original, to the person designing them.
There are several different lockets you can choose from, each with an individual chain, and then there are three different colors – gold, silver and rose gold, Millard explained.
“You open up the magnetic locket and put charms in.
“There are over 400 charms to choose from, and you customize your locket to tell your story.”
Charms come in more than 20 collections, including music, sports, travel, and several interests.
Since the company started, it has been known for its completely imaginative and new way of creating jewelry.
“People see what they have to offer and how unique it is, and that they can customize their own lockets to tell their own story,” Millard states.
“It’s so personal to them, but as soon as people see it, they want to purchase it because it is really unique. You can’t find it in the jewelry store.”
“They have a wonderful warranty program, and it’s kind of a unique shopping experience too, because you get can get together with your friends, and make a story in a locket,” she continues.
Each locket is unique to the person that designs it. – Kerri Millard
“If you go into a store, basically, you’re stuck with getting whatever somebody else has designed,” she said.
“With South Hill, you have the creative ability to design your locket however you see it, or whatever tells the most about you.”