Neknominations have become the latest, craziest and potentially most dangerous trend to sweep the Internet.
Starting with planking back in 2010, web users around the globe have been on a constant search for newer and more extreme challenges.
“I did planking, but the farthest I went was planking on top of my mom’s van,” admitted first year Paramedic student Diana Heart.
“Neknominations, I think, is more of a guy thing.
“Some of the videos were cool, but like any other trend, there are always the people who take it too far,” Heart said.
Neknomination, also known as neck and nominate or neck nomination, basically is an online drinking game.
It is is believed to have started in the U.K. and Ireland.
While the game started out as a harmless activity, there have been five confirmed participant deaths from the game.
The original version of the game simply required participants to film themselves drinking a pint of an alcoholic beverage, usually beer, in one gulp and then upload the video.
Once the participant completed this task, they could then nominate others to do the same.
The nominee or nominees then were given 24 hours to complete the task.
As the game spread and became more widely known, the challenges escalated.
This included the use of stronger alcohol, or engaging in dangerous activities, either during or immediately after consuming their choice of beverage.
While the fad has exploded online, it leaves many people cold.
“I think it’s really sad that things like Neknominations are what catches on in our society rather than all of the other awesome ideas out there people have created to try and make a difference in the world,” said first year Medical Radiologic Technology student Tori Burns.
“I also find it simply reckless, dangerous, mindless and stupid,” admits Burns who has seen the Neknomination videos taking over YouTube.
The videos can be uploaded to any social media site, making them widely available to young teens and even children to view.
Recently, a 10 year old child was reported to have become violently ill after being nominated to play the game by friends at school.
The child filmed himself drinking vodka mixed with Nandos hot sauce and mayonnaise.
Teens have also been charged with underage drinking and breaking numerous provincial laws.
“People feel as though they have to participate once they’ve been nominated because of the peer pressure and the reputation of it being cool among their friends,” said Burns.
This has brought more attention to Neknominations and public officials, as well as health administrators, are now beginning to speak to schools about the dangers with participating in the game.
With the public becoming more aware of Neknominations, it’s no surprise that this game has found its way to college campuses.
“I find it sad that people can’t think of anything better to do with their time. It shows where our world is really headed,” said Burns, a resident of SAIT’s East Hall.
People feel as though they have to participate once they’ve been nominated because of the peer pressure and the reputation of it being cool among their friends -Tori Burns.
Neknominations are gradually becoming more common among SAIT residents and some students have already posted videos online of their challenge.
“Once it reaches your area, it spreads like wildfire, and in my opinion it’s only a matter of time before something terrible happens,” adds Burns.
Health officials want the public to be aware of the danger and potentially life threatening harm that come from participating in these nominations and urges those nominated to simply ignore it.