Calgarians are getting healthier by drinking cold-pressed juice – even at $12 per drink.
Cru Juice is one of the leaders of the recent juicing trend after its opening in 2014 in Bridgeland. Since then the business has opened three more Calgary locations, in Mount Royal, Chinook Centre and Southcentre Mall.
Maggie Archibald, the resident nutritionist for Cru Juice, said consumers are becoming more aware of what they put into their bodies.
“People are starting to realize the health benefits,” she said, adding that Calgarians have the money to spend on a healthier lifestyle and are following the juice trend.
In cities like Los Angeles, juice bars have been around for about six years, Archibald said.
“In Calgary, we are four to six years behind,” she said.
One of the reasons Cru Juice has become so popular is because of its extensive focus on marketing.
“We have done a really good job of it,” Archibald said. “We use Facebook, Instagram, and even Twitter.”
The owners of Cru Juice have backgrounds in business and marketing, which has helped in their success.
The price range for a juice falls between $7 and $12 depending on the amount of produce in it.
“The green juices have the most,” Archibald said.
In addition to green juice, they sell nut milk, root juice, fruit juice, lemonade and infused water.
Local competitors include Well Juicery and Wild & Raw Superfood + Juice Bar.
“We are targeting different markets,” Archibald said.
Wild and Raw Superfood + Juice Bar is a fresh juice store located in Kensington and its website says that a juice detox “will assist the body to transform and revitalize by assuring body parts are built with the best materials.”
The website also states that the “cleansing action” of the juicing removes fibre to detoxify and “help the body get rid of toxins.”
Cru Juice customer Lauren Tahmazian prefers its juice to other city brands because of the flavour.
“I think it tastes better than the other brands,” she said.
Tahmazian first saw the drink at a local gourmet food store, Our Daily Brett.
She often buys a single drink, but has also done a juice cleanse, which included six drinks per day.
“The toughest ones to drink are the green drinks,” Tahmazian said.
For her cleanse, she participated in the delivery program, but has also visited the store on 16 Ave. S.W.
“It’s a great little place,” Tahmazian said.
Archibald suggests the store is an alternative to a café. The shop hosts a variety of events and the owners hope to open a cocktail style lounge featuring the drinks in the near future, she said.
“The space is really nice and it works really well. It’s just really different.”