{"id":39655,"date":"2017-10-30T08:00:08","date_gmt":"2017-10-30T14:00:08","guid":{"rendered":"http:\/\/saitjournalism.ca\/?p=39655"},"modified":"2017-11-15T20:14:59","modified_gmt":"2017-11-16T03:14:59","slug":"how-buying-local-promotes-sustainability","status":"publish","type":"post","link":"https:\/\/saitjournalism.ca\/thepress\/2017\/10\/30\/how-buying-local-promotes-sustainability\/","title":{"rendered":"How buying local promotes sustainability"},"content":{"rendered":"

F<\/span>ashionistas looking to shop local also have the opportunity to shop sustainably through purchasing second-hand, vintage and on-trend clothing.<\/p>\n

C<\/span>algary store owner Myra Miller, along with her daughter Michelle currently run a clothing store called Velour Clothing Exchange.<\/p>\n

Formerly called The Front Porch during its time as a pop-up shop at Market Collective, a community-based marketplace, their store now located just above Tubby Dog on 17th Avenue S.W., specializes in carefully curated, second hand, 60\u2019s to 90\u2019s vintage and on-trend clothing for men and women.<\/p>\n

\u201cWe really support the local communities,\u201d says Myra Miller.<\/p>\n

Velour Clothing Exchange is a buy, sell, or trade store that purchases clothes directly from the public.<\/p>\n

Customers are able to buy clothes in the store, sell their used garments for cash or trade their items for in-store credit.<\/p>\n

With Velour a majority of its clothing comes from its customers through its sell and trade practice.<\/p>\n

\u201cThe ratio of people bringing in clothes [than what we obtain from other sources] is 90 per cent,\u201d Myra Miller says.<\/p>\n

\u201cThat way you\u2019re keeping items out of the landfills, and recycling items as well,\u201d she says.<\/p>\n

\u201cIt\u2019s a good way to do it.\u201d<\/p>\n

According to an online study published by Nielsen<\/a> in 2015 called the “Sustainability Imperative,” millennials are highly invested in businesses that follow sustainable practices.<\/p>\n

Among those surveyed who were willing to purchase an item at a premium, 53 per cent preferred to support a product from a business that was committed to its community.<\/p>\n

\u201cI shop at Caf\u00e9 Beano, Tubby Dog, and a lot of local shop owners seem to support each other,\u201d says Myra Miller.<\/p>\n

She says that buying quality clothing that isn\u2019t going to fall apart is of importance to their business.<\/p>\n

\u201cYou\u2019re going to get that with vintage because vintage things are made out of wool, silk, real fabric,\u201d she says.<\/p>\n

\u201cThe clothes have been tailored, they\u2019ve been made in union shops so that people have been paid a fair wage.\u201d<\/p>\n

Shopping locally is also about keeping capital in the local economy rather than the money going to the owners of a big corporation like Walmart.<\/p>\n

\u201cIt\u2019s really the sustainable way of the future, or it is our future,\u201d says Myra Miller.<\/p>\n

She states that they want to be more sustainable, and ethical with what they carry in the store.<\/p>\n

Velour Clothing Exchange is reaching it\u2019s one year anniversary this coming November.<\/p>\n

\"\"
Love Local: <\/strong>Myra Miller, co-owner of Velour Clothing Exchange poses in-store in Calgary on Friday, Oct. 27, 2017. The store located on 17th Avenue SW offers shoppers a more sustainable way for them to obtain their clothes. (Photo by Shama Palangdosan\/The Press)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Fashionistas looking to shop local also have the opportunity to shop sustainably through purchasing second-hand, vintage and on-trend clothing. [ READ MORE ]<\/a><\/p>\n<\/div>","protected":false},"author":406,"featured_media":39680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_ef_editorial_meta_text_assignment-slug":"S3 Shop Local ","footnotes":""},"categories":[3,9],"tags":[],"class_list":{"0":"post-39655","1":"post","2":"type-post","3":"status-publish","4":"format-image","5":"has-post-thumbnail","7":"category-city","8":"category-life","9":"post_format-post-format-image"},"_links":{"self":[{"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/posts\/39655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/users\/406"}],"replies":[{"embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/comments?post=39655"}],"version-history":[{"count":8,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/posts\/39655\/revisions"}],"predecessor-version":[{"id":40401,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/posts\/39655\/revisions\/40401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/media\/39680"}],"wp:attachment":[{"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/media?parent=39655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/categories?post=39655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/tags?post=39655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}