{"id":41796,"date":"2018-03-06T08:45:12","date_gmt":"2018-03-06T15:45:12","guid":{"rendered":"http:\/\/saitjournalism.ca\/?p=41796"},"modified":"2018-06-06T10:08:55","modified_gmt":"2018-06-06T16:08:55","slug":"canadians-buying-more-vinyl-despite-surge-in-streaming","status":"publish","type":"post","link":"https:\/\/saitjournalism.ca\/thepress\/2018\/03\/06\/canadians-buying-more-vinyl-despite-surge-in-streaming\/","title":{"rendered":"Canadians bought more vinyl, streamed more music in 2017"},"content":{"rendered":"

D<\/span>espite last year\u2019s surge of on-demand music streaming consumption, vinyl album sales in Canada are on the rise in a big way.<\/p>\n

R<\/span>eleased on Jan. 4 this year, the Year-End Music Report by Nielsen Music<\/a> revealed that 2017 was the seventh consecutive year that vinyl albums saw a significant growth in sales.<\/p>\n

Sloth Records, a Calgary-based business that has been around for more than 25 years, has seen a growing interest in vinyl records over the last decade.<\/p>\n

\u201cWe\u2019ve definitely noticed an increase in a lot of customers who are just starting to buy records,\u201d said Sloth Records employee Don Vincent.<\/p>\n

<\/div>\n
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Data Source: Nielsen Music Canada. (Graphic by Stephanie Ball\/The Press)<\/figcaption><\/figure>\n

According to Nielsen Music, vinyl albums saw a 22 per cent increase in sales between 2016 and 2017. With approximately 804,000 units sold in 2017, last year marked the highest vinyl sales of the 21st<\/sup> century.<\/p>\n

Sloth has also noticed an increase in mainstream artists releasing vinyl albums.<\/p>\n

\u201cFive or 10 years ago, albums from bigger artists wouldn\u2019t have been released on vinyl because there wasn\u2019t a market for that,\u201d said Vincent.<\/p>\n

\u201cThe way it\u2019s marketed now, it has just become a really popular and trendy thing.\u201d<\/p>\n

Although vinyl records are trending among younger generations, consumers aren\u2019t necessarily buying the most current titles.<\/p>\n

Nielsen Music reported that catalogue titles (albums older than 18 months) represented the majority of sales in 2017.<\/p>\n

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Data Source: Nielsen Music Canada. (Graphic by Stephanie Ball\/The Press)<\/figcaption><\/figure>\n

Ed Sheeran\u2019s Divide<\/em> held the number one spot in vinyl sales in 2017, but The Beatles’\u00a0Sgt. Pepper\u2019s Lonely Hearts Club Band<\/em>, and Pink Floyd’s\u00a0Dark Side of the Moon<\/em> were close behind.<\/p>\n

Airdrie resident Evyn Rissling received a record player for Christmas and since then has been enjoying his mother\u2019s album collection from the ’60\u2019s and ’70\u2019s.<\/p>\n

Like many other millennials who are keen to take part in what is known as the ‘vinyl revival,’ the 16-year-old recently paid a visit to Sloth Records to start building his own music library.<\/p>\n

\u201cOwning an album gives you a new affinity to [bands] by showing that you like them enough to buy a physical record,\u201d said Rissling.<\/p>\n

While there has been a resurgence in vinyl sales, it pales in comparison to the exponential growth that on-demand music streaming has seen in recent years.<\/p>\n

On-demand music streaming services, such as Spotify or Apple Music, allow subscribers to play millions of songs from thousands of artists directly from computers or smartphones.<\/p>\n

Many providers also allow users to download music, making offline playback a convenient option too.<\/p>\n

In the last quarter of 2017 on-demand music streaming in Canada surpassed the 900 million per week mark, Nielsen Music reported.<\/p>\n

The data shows that more and more Canadians are opting to stream their music, but some music fans refuse to join the masses.<\/p>\n

\u201cI don\u2019t see the point in spending a lot of money on it because there\u2019s nothing to actually keep,\u201d Vincent of Sloth Records said.<\/p>\n

For people like Vincent and Rissling, there\u2019s something to be said for buying physical albums.<\/p>\n

\u201cWhen you buy an album, you have the album art, the lyrics, and whatever else is included in the packaging,\u201d said Vincent.<\/p>\n

\u201cIt\u2019s a very different experience than simply streaming music from your computer.\u201d<\/p>\n

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Data Source: Nielsen Music Canada. (Graphic by Stephanie Ball\/The Press)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

On-demand music streaming consumption is more popular than ever, but vinyl album sales in Canada also continue to rise. [ READ MORE ]<\/a><\/p>\n<\/div>","protected":false},"author":421,"featured_media":41802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_ef_editorial_meta_text_assignment-slug":"S1 Music Trends","footnotes":""},"categories":[5,711,9,13],"tags":[],"class_list":{"0":"post-41796","1":"post","2":"type-post","3":"status-publish","4":"format-image","5":"has-post-thumbnail","7":"category-entertainment","8":"category-featured","9":"category-life","10":"category-news","11":"post_format-post-format-image"},"_links":{"self":[{"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/posts\/41796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/users\/421"}],"replies":[{"embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/comments?post=41796"}],"version-history":[{"count":21,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/posts\/41796\/revisions"}],"predecessor-version":[{"id":43673,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/posts\/41796\/revisions\/43673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/media\/41802"}],"wp:attachment":[{"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/media?parent=41796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/categories?post=41796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saitjournalism.ca\/thepress\/wp-json\/wp\/v2\/tags?post=41796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}