On Oct. 13th a little piece of the hit show Riverdale, based on the Archie comics, made its way to Calgary.
Starting at 7 p.m. on Friday, Boogie’s Burgers in Marda Loop served up free “Betty Vanilla Shakes” and “Veronica Chocolate Shakes” in promotion of the show, which is returning to Netflix for a second season.
For a few hours Boogie’s Burgers looked like something ripped out of the classic Archie comic books.
Boogie’s was decorated to look like Pop’s Chock-lit Shop, with a light up Pop’s sign placed inside, Pop’s themed Riverdale cups, and the staff dressed in Pop’s Chock-lit Shop style ’50’s diner attire.
Boogie’s Burgers was one of the few diners in the country that Netflix helped transform into the iconic shake shop to promote Riverdale.
Pop-up shops also appeared in Edmonton, Toronto and Vancouver.
Every pop-up location in Calgary was lined up for hours, making this a bigger turnout than expected.
“This event kind of brought back a piece of my childhood in a way. This diner idea sort of brought the comics and the show to life,” said Riverdale fan Jennifer Walsh.
Walsh was one of the later customers in line but said she was impressed with how this event was run.
“Being such a fan of the comics and now the show, I was hoping this event tonight would impress me, and it definitely did. It brings back such nostalgia.”
Despite cold weather, Boogie’s Burgers remained lined up down the street until it closed its doors at 11 p.m.
Another fan of the show and the original comics, Bethany Lake, stood in line for an hour and a half just to get herself a Betty Vanilla milkshake.
“My mom got me into the comic books when I was younger, probably 11 or 12. I loved them. They are definitely still a staple of my childhood.”
Lake says the long line-up was well worth the wait.
“This event was very cool. A friend of mine shared an article about it on Facebook and I was so excited. My friends and I love the show and I think they did a good job recreating it.”
Lake says she wishes more shows did events like these.
“I don’t see events like this very often, especially in Calgary. I think it’d be a cool idea for more shows to do something like this. It’d probably make more people excited about their show.”
Last year Riverdale had an overwhelming response from the community, with an 88 per cent score on Rotten Tomatoes. It stands as one of Netflix’s highest rated shows.
While the first season of “Riverdale” saw murders, suicides, and shootings, the show’s creator Roberto Aguirre-Sacasa promises a “darker journey” for season two.
“It’s going to be less of a murder-mystery this season, and more of a suspenseful thriller type of show,” said Aguirre-Sacasa in an interview with Variety.
“Riverdale” airs Wednesdays at 8 p.m. on the CW and on Netflix the day after.