Liquidation doesn’t mean deals at Sears, shoppers say

After Sears Canada’s motion in October to liquidate its remaining 130 stores, some Calgarians have noticed prices have increased during the liquidation sales.

Lisa Whyte, a loyal customer at Sears, said she was disappointed when she shopped at Sears after the liquidation was announced, looking for bargains.

“I’m definitely upset about the price hikes,” said Whyte.

“I don’t really think it’s fair, I mean, why are prices increasing if the store is closing?”

“I’m just surprised that they’re doing this,” said Whyte.

Whyte said she first noticed the price increases when she got home and took a closer look at the tag on one of her newly purchased shirts.

“I bought the shirt for $29.99, but when I peeled back the sticker, $16.99 was listed underneath,” said Whyte.

“To me, it looks like that was the price before the so-called liquidation sales began.”

Whyte said she became even more upset when she found out many other Calgarians had experienced the same thing.

“I’d understand if only a few items had increased prices, but for so many people to complain about this means that it isn’t just a few special items,” said Whyte.

Doreen Phillips, another long-time shopper at Sears, said she also noticed increased pricing on items in the store.

“I’m pissed off about it,” said Phillips.

“Sears is advertising closing sales but isn’t delivering at all.

“I expected to find some good deals and instead I found some items that actually doubled the original price, no less,” said Phillips.

Phillips said she noticed it all throughout the store as she was shopping.

“Honestly, you’d think they would be a little more sneaky about it,” said Phillips.

“Covering the original price with a sticker that’s easy to peel off is probably not the best way to go about raising prices, especially if they were trying to get away with no one noticing.”

Not everyone was surprised about prices rising during the store’s liquidation sales, however.

I’m pissed off about it. Sears is advertising closing sales but isn’t delivering at all. – Doreen Phillips

Helene Hunt, a duty manager at Sears in the North Hill Shopping Centre, said it isn’t uncommon for prices to rise during liquidation sales.

“We’ve gone bankrupt,” said Hunt.

“So the goal of a liquidation sale is to get as close to 100 per cent as possible, considering creditors will not get a large sum of their money back.

“The only thing we have to be conscious of is avoiding false advertising,” said Hunt.

“If we’re advertising 50-per-cent discounts, at least some of the items in the store need to be 50-per-cent off.”

Although Hunt has received over 10 customer complaints since the liquidation sales began, she said she will continue to help customers find the best deals at the store before Sears closes for good.

About Kylee Williams 3 Articles
As a writing and communications major in the journalism program at SAIT, Kylee Williams worked as a reporter for The Press during the 2017-18 academic year.